Technical Process Specialist & Media Professional
Timothy Leister
I am a dynamic, results-oriented professional with over 15 years of experience spanning sports communication, technical support, and sales. I leverage agile methodologies to synthesize innovative solutions that streamline workflows and amplify customer success. Iterative strategies in B2B sales and technical troubleshooting foster collaborative thinking, enabling me to consistently exceed goals and enhance overall value in fast-paced, technology-driven environments.
tim@timleister.com
Highlights
Key Accomplishments
Twice recognized as the Old Dominion Athletic Conference Sports Information Department of the Year while leading the team at Bridgewater College.
Recognized as the SIDEARM Sports Rookie of the Year in 2015 and the SIDEARM Sports Most Valuable Player in 2019.
Spearheaded successful contract negotiation at enterprise level, including a 20-camera deal with NBC SportsNext and three conference-wide service agreements.
Directed over 40,000 live event streaming broadcasts annually, including a marquee event generating $750,000 in revenue with 15,000 live viewers.
Exceeded sales targets by securing 50–100 new clients annually, driving $4M in net new revenue over three years on low-ACV, high-volume contracts.
Reduced print costs by 83% at Bridgewater College by transitioning to a digital-first content strategy, boosting operational efficiency.
Career
Professional Experience
Senior Sales Coordinator
SIDEARM Sports
- Assist in processing contracts for the sales team while ensuring data accuracy across multiple internal teams.
- Updating data for accuracy while streamlining internal processes for capturing and maintaining accuracy of business data
- Managing initial client communication and implementation of new Salesforce CRM.
Technical Process Specialist
Amazon, Inc.
- Troubleshoot and resolve over 500 technical file issues monthly for Amazon KDP, ensuring seamless operations across a platform hosting 30M+ titles globally.
- Streamlined manufacturing workflows across 19 global facilities, reducing downtime and improving production efficiency.
- Delivered superior customer experience through escalation support, resolving diverse technical challenges promptly and effectively.
Media Sales Manager
Spiideo
- Increased North American market share by spearheading go-to-market strategies for sports camera systems and live-streaming platforms.
- Closed high-value contracts, including a 16-camera system for a Texas high school and a 20-camera deal with NBC SportsNext, solidifying the company's presence in the sports industry.
- Fostered long-term client relationships by delivering tailored solutions and driving satisfaction through value-added services.
Account Executive
SIDEARM Sports
- Managed a portfolio of 800+ partner schools, overseeing 175–200 annual contract renewals, achieving consistent revenue growth.
- Exceeded annual sales targets by acquiring 50–100 new clients, generating nearly $4M in net new revenue over three years.
- Enhanced customer satisfaction by streamlining site launch workflows, reducing project completion times and improving service quality.
Director of Streaming Services
SIDEARM Sports
- Directed over 40,000 live event broadcasts annually, ensuring technical excellence and audience satisfaction.
- Led a marquee event with 20,000 live viewers, generating $750,000 in transactional revenue.
- Managed and trained a cross-functional team of 20 part-time employees, driving operational efficiency and high-quality product delivery.
Customer Support Specialist
SIDEARM Sports
- Resolved 100+ customer support cases weekly, ensuring partner schools received timely technical assistance.
- Developed comprehensive training materials for the proprietary CMS, leading to a measurable reduction in user-reported issues.
Director of Athletic Media Relations
Bridgewater College
- Spearheaded media relations for 23 sports, overseeing a full-time assistant, a graduate intern, and 20+ student workers.
- Maintained responsibility for budget management while coordinating with local, regional, and national media outlets to ensure comprehensive coverage and effective communication strategies.
- Orchestrated live streaming efforts across all sports, delivering the conference’s first multi-camera productions for football and basketball while securing sponsorships to expand production capabilities.
- Introduced and launched the athletic department’s official social media platforms—Facebook, Twitter, YouTube, and Instagram—from inception, overseeing strategy and deployment for individual sports teams and driving increased fan engagement and revenue opportunities.
- Executed a radio broadcast contract with a local radio station to provide coverage for sports programs, generating $25,000 in annual advertising revenue to fund various media initiatives
Assistant Sports Information Director
Bridgewater College
- Spearheaded live streaming efforts and introduced social media channels for the athletic department.
- Developed and maintained the college's first athletic website.
- Increased engagement through multi-camera productions and sponsorship initiatives.
Sports Information Intern
University of North Carolina, Charlotte
- Served as the primary contact for cross country, track & field, and softball teams.
- Digitized archives to enhance exposure via Alumni Relations and the Athletic Department.
Academic
Education
Bachelor of Arts
Journalism and Mass Communications
Lock Haven University of Pennsylvania
2004 — 2008
General Diploma
High School Education
Indian Valley High School
2000 — 2004
Continuing Education
Committed to ongoing professional development through industry-specific workshops, seminars, and online courses in sales, marketing, technical support, and media production.
Expertise
Skills
Technical Skills
Additional
Freshdesk
Multi-Camera Production
Video Editing
Graphic Design
Sales & Marketing
Additional
Google Analytics
Social Media Strategy
Sales Presentations
Management & Support
Technical Support
Team Management
Workflow Optimization
Customer Service
Customer Support
Training Development
Industry Expertise
Sports Management
Athletic Administration
Media Relations
Intercollegiate Athletics
Statistical Reporting
Recognition
Awards & Recognition
2x Old Dominion Athletic Conference Sports Information Department of the Year 2014
Recognized for excellence in collegiate sports communication and media relations.
2015 SIDEARM Sports Rookie of the Year 2015
Awarded for outstanding performance and rapid mastery of technical platforms in the first year.
2019 SIDEARM Sports Most Valuable Player 2019
Recognized for exceptional contributions to company success through leadership and sales excellence.
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