Director of Athletic Media Relations

Bridgewater College

July 2012 - January 2015
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Key Responsibilities & Achievements

Spearheaded media relations for 23 sports, overseeing a full-time assistant, a graduate intern, and 20+ student workers.
Maintained responsibility for budget management while coordinating with local, regional, and national media outlets to ensure comprehensive coverage and effective communication strategies.
Orchestrated live streaming efforts across all sports, delivering the conference’s first multi-camera productions for football and basketball while securing sponsorships to expand production capabilities.
Introduced and launched the athletic department’s official social media platforms—Facebook, Twitter, YouTube, and Instagram—from inception, overseeing strategy and deployment for individual sports teams and driving increased fan engagement and revenue opportunities.
Executed a radio broadcast contract with a local radio station to provide coverage for sports programs, generating $25,000 in annual advertising revenue to fund various media initiatives

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