Timothy Leister

Senior Sales Coordinator & Media Professional

tim@timleister.com

Profile

I am a dynamic, results-oriented professional with over 15 years of experience spanning sports communication, technical support, and sales. I leverage agile methodologies to synthesize innovative solutions that streamline workflows and amplify customer success. Iterative strategies in B2B sales and technical troubleshooting foster collaborative thinking, enabling me to consistently exceed goals and enhance overall value in fast-paced, technology-driven environments.

Experience

Senior Sales Coordinator Nov 2025 — Present

SIDEARM Sports

Assist in processing contracts for the sales team while ensuring data accuracy across multiple internal teams.
Updating data for accuracy while streamlining internal processes for capturing and maintaining accuracy of business data.
Managing initial client communication and implementation of new Salesforce CRM.

Technical Process Specialist Sep 2023 — Nov 2025

Amazon, Inc.

Troubleshoot and resolve over 500 technical file issues monthly for Amazon KDP, ensuring seamless operations across a platform hosting 30M+ titles globally.
Streamlined manufacturing workflows across 19 global facilities, reducing downtime and improving production efficiency.
Delivered superior customer experience through escalation support, resolving diverse technical challenges promptly and effectively.

Media Sales Manager Jul 2021 — Jul 2023

Spiideo

Increased North American market share by spearheading go-to-market strategies for sports camera systems and live-streaming platforms.
Closed high-value contracts, including a 16-camera system for a Texas high school and a 20-camera deal with NBC SportsNext, solidifying the company's presence in the sports industry.
Fostered long-term client relationships by delivering tailored solutions and driving satisfaction through value-added services.

Account Executive Aug 2017 — Jun 2020

SIDEARM Sports

Managed a portfolio of 800+ partner schools, overseeing 175–200 annual contract renewals, achieving consistent revenue growth.
Exceeded annual sales targets by acquiring 50–100 new clients, generating nearly $4M in net new revenue over three years.
Enhanced customer satisfaction by streamlining site launch workflows, reducing project completion times and improving service quality.

Director of Streaming Services Jul 2015 — Aug 2017

SIDEARM Sports

Directed over 40,000 live event broadcasts annually, ensuring technical excellence and audience satisfaction.
Led a marquee event with 20,000 live viewers, generating $750,000 in transactional revenue.
Managed and trained a cross-functional team of 20 part-time employees, driving operational efficiency and high-quality product delivery.

Customer Support Specialist Jan 2015 — Jul 2015

SIDEARM Sports

Resolved 100+ customer support cases weekly, ensuring partner schools received timely technical assistance.
Developed comprehensive training materials for the proprietary CMS, leading to a measurable reduction in user-reported issues.

Director of Athletic Media Relations Jul 2012 — Jan 2015

Bridgewater College

Spearheaded media relations for 23 sports, overseeing a full-time assistant, a graduate intern, and 20+ student workers.
Maintained responsibility for budget management while coordinating with local, regional, and national media outlets to ensure comprehensive coverage and effective communication strategies.
Orchestrated live streaming efforts across all sports, delivering the conference’s first multi-camera productions for football and basketball while securing sponsorships to expand production capabilities.
Introduced and launched the athletic department’s official social media platforms—Facebook, Twitter, YouTube, and Instagram—from inception, overseeing strategy and deployment for individual sports teams and driving increased fan engagement and revenue opportunities.
Executed a radio broadcast contract with a local radio station to provide coverage for sports programs, generating $25,000 in annual advertising revenue to fund various media initiatives

Assistant Sports Information Director Jul 2009 — Jul 2012

Bridgewater College

Spearheaded live streaming efforts and introduced social media channels for the athletic department.
Developed and maintained the college's first athletic website.
Increased engagement through multi-camera productions and sponsorship initiatives.

Sports Information Intern Aug 2008 — Jul 2009

University of North Carolina, Charlotte

Served as the primary contact for cross country, track & field, and softball teams.
Digitized archives to enhance exposure via Alumni Relations and the Athletic Department.

Education

Bachelor of Arts, Journalism and Mass Communications Aug 2004 — May 2008

Lock Haven University of Pennsylvania

General Diploma, High School Education Aug 2000 — May 2004

Indian Valley High School

Skills

Technical Skills: Salesforce, Content Management Systems (CMS), Live Video Streaming, Video Production, Freshdesk, Multi-Camera Production, Video Editing, Graphic Design

Sales & Marketing: B2B Sales, Negotiation, Product Demonstration, CRM Software, Google Analytics, Social Media Strategy, Sales Presentations

Management & Support: Technical Support, Team Management, Workflow Optimization, Customer Service, Customer Support, Training Development

Industry Expertise: Sports Management, Athletic Administration, Media Relations, Intercollegiate Athletics, Statistical Reporting

Licenses & Certifications

AI For Sales — Section AI (2026)

AI Crash Course — Section AI (2026)

AI Expert — Section AI (2026)

AI for Data Analysis — Section AI (2026)

AI for PR and Communications — Section AI (2026)

AI for Problem Solving — Section AI (2026)

AI Proficiency — Section AI (2026)

Building a Business Case for AI Initiatives — Section AI (2026)

Building a Custom GPT — Section AI (2026)

Integrating AI into Team Workflows — Section AI (2026)

Section Coach: Basic AI Proficiency — Section AI (2026)

Claude 101 — Anthropic (2026)

AI Fluency: Framework & Foundations — Anthropic (2026)

Awards

2x Old Dominion Athletic Conference Sports Information Department of the Year (2014)

2015 SIDEARM Sports Rookie of the Year (2015)

2019 SIDEARM Sports Most Valuable Player (2019)